C. Derbaix: search on Z-Library

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1

Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

Derbaix, Maud, Korchia, Michaël

Journal:

Journal of Consumer Behaviour

Year:

2019

Language:

english

File:

PDF, 234 KB

english, 2019

2

Fusions et acquisitions

Derbaix, Christian, Poncin, Ingrid, Derbaix, Maud, Naglieri, Alice, Derbaix, Arlène

Journal:

Revue Française de Gestion

Year:

2017

Language:

french

File:

PDF, 1.20 MB

french, 2017

3

Pride in contemporary sport consumption: a marketing perspective

Alain Decrop, Christian Derbaix

Journal:

Journal of the Academy of Marketing Science

Year:

2010

Language:

english

File:

PDF, 445 KB

english, 2010

4

Commercials as Context for Other Commercials

Poncin, Ingrid, Derbaix, Christian

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 187 KB

english, 2009

5

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Christian M. Derbaix

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 2.20 MB

english, 1995

6

L'impact des reactions affectives induites par les messages publicitaires : Une analyse tenant compte de l'implication

Journal:

Recherche et Applications en Marketing

Year:

1995

Language:

english

File:

PDF, 2.70 MB

english, 1995

7

VALEUR PERÇUE, GRATUITÉ ET CONSENTEMENT À PAYER: Le cas des spectacles sportifs

MAUD DERBAIX, EMERENCE LEHEUT, CHRISTIAN DERBAIX and GRÉGORY STENMANS

Journal:

Décisions Marketing

Year:

2010

File:

PDF, 1.71 MB

2010

8

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Derbaix, Christian M.

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.41 MB

english, 1995

9

Colours and scarves: an ethnographic account of football fans and their paraphernalia

Derbaix, Christian, Decrop, Alain

Journal:

Leisure Studies

Year:

2011

Language:

english

File:

PDF, 2.05 MB

english, 2011

10

The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context

Ponsignon, FrÃ©dÃ©ric, Derbaix, Maud

Journal:

Tourism Management Perspectives

Year:

2020

File:

PDF, 1.40 MB

2020

11

Perceived risk and risk relievers: An empirical investigation

Journal:

Journal of Economic Psychology

Year:

1983

Language:

english

File:

PDF, 608 KB

english, 1983

12

Consumer inferences and consumer preferences. The status of cognition and consciousness in consumer behavior theory

C. Derbaix, P. Vanden Abeele

Journal:

International Journal of Research in Marketing

Year:

1985

Language:

english

File:

PDF, 1.78 MB

english, 1985

13

Adolescents: implication envers les produits et attitude envers les marques

Derbaix, C., Leheut, E.

Journal:

Recherche et Applications en Marketing

Year:

2008

Language:

french

File:

PDF, 233 KB

french, 2008

14

La mesure des reactions affectives en marketing : evaluation des principaux outils

Derbaix, C., Poncin, I.

Journal:

Recherche et Applications en Marketing

Year:

2005

Language:

french

File:

PDF, 2.24 MB

french, 2005

15

L'impact des réactions affectives induites par les messages publicitaires : une analyse tenant compte de l'implication

Christian M. Derbaix

Journal:

Recherche et Applications en Marketing

Year:

1995

Language:

french

File:

PDF, 2.73 MB

french, 1995

16

Artist-Related Determinants of Music Concert Prices

Decrop, Alain, Derbaix, Maud

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 316 KB

english, 2014

17

Pour un developpement des mesures de l'affectif en marketing: Synthese des prerequis

Derbaix, C., Pham, M. T.

Journal:

Recherche et Applications en Marketing

Year:

1989

Language:

english

File:

PDF, 1.37 MB

english, 1989

18

Les tournees du souvenir: des generations en quete d'authenticite?

Derbaix, M., Derbaix, C.

Journal:

Recherche et Applications en Marketing

Year:

2010

Language:

french

File:

PDF, 363 KB

french, 2010

19

Decisions economiques, famille et chomage: Reflexions sur les consequences comportementales et affectives

Journal:

Recherche et Applications en Marketing

Year:

1990

Language:

english

File:

PDF, 1.24 MB

english, 1990

20

L'implication et l'enfant : proposition d'une échelle de mesure

Christian Derbaix and Claude Pecheux

Journal:

Recherche et Applications en Marketing

Year:

1997

Language:

french

File:

PDF, 2.24 MB

french, 1997

21

Market offers and the construction of a stigmatised identity: Insights from the case of motor-disabled persons

Nau, J.-P., Derbaix, C., Thevenot, G.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2016

Language:

english

File:

PDF, 483 KB

english, 2016

22

Consuming material authenticity in the age of digital reproduction

Goulding, Christina, Derbaix, Maud

Journal:

European Journal of Marketing

Year:

2019

File:

PDF, 223 KB

2019

23

Sponsorship and recall of sponsors

T. Lardinoit, C. Derbaix

Journal:

Psychology and Marketing

Year:

2001

Language:

english

File:

PDF, 225 KB

english, 2001

24

Inducing word-of-mouth by eliciting surprise – a pilot investigation

Christian Derbaix, Joëlle Vanhamme

Journal:

Journal of Economic Psychology

Year:

2003

Language:

english

File:

PDF, 207 KB

english, 2003

25

Mood and children: Proposition of a measurement scale

C Derbaix, C Pecheux

Journal:

Journal of Economic Psychology

Year:

1999

Language:

english

File:

PDF, 254 KB

english, 1999

26

Affective reactions to consumption situations: A pilot investigation

Christian Derbaix, Michel T. Pham

Journal:

Journal of Economic Psychology

Year:

1991

Language:

english

File:

PDF, 1.90 MB

english, 1991

27

Preference and similarity: affective and cognitive judgement?

LENNART SJÖBERG, CHRISTIAN DERBAIX, BENGT JANSSON

Journal:

Scandinavian Journal of Psychology

Year:

1987

Language:

english

File:

PDF, 909 KB

english, 1987

28

Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)

Christian Derbaix, Lynn R. Kahle, Dwight Merunka, Alain Strazzieri

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 108 KB

english, 2004

29

The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand

Christian Derbaix, Joël Bree

Journal:

International Journal of Research in Marketing

Year:

1997

Language:

english

File:

PDF, 1.79 MB

english, 1997

30

Movie stars in space: A comparison of preference and similarity judgments

Christian Derbaix, Lennart Sjöberg

Journal:

International Journal of Research in Marketing

Year:

1994

Language:

english

File:

PDF, 1.29 MB

english, 1994

31

Pour un développement des mesures de l'affectif en marketing : synthèse des prérequis

C. DERBAIX and M. T. PHAM

Journal:

Recherche et Applications en Marketing

Year:

1989

File:

PDF, 1.37 MB

1989

32

Présence de pairs dans une annonce et efficacité publicitaire : le cas des enfants de 8 à 12 ans

Christian Derbaix, Claude Pecheux and Corinne Gyssels

Journal:

Recherche et Applications en Marketing

Year:

2005

Language:

french

File:

PDF, 4.22 MB

french, 2005

33

VALEURS ET CONSOMMATEURS EUROPÉENS || Les enfants, la consommation et le marketingby Joël Brée

Review by: Christian Derbaix

Journal:

Recherche et Applications en Marketing

Year:

1993

Language:

french

File:

PDF, 236 KB

french, 1993

34

L'attitude de l'enfant envers une nouvelle marque: de la necessite d'une phase de fixation ?

Pecheux, C., Derbaix, C.

Journal:

Recherche et Applications en Marketing

Year:

2002

Language:

french

File:

PDF, 169 KB

french, 2002

35

Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modele integrateur

Derbaix, C., Herrmann, J.-L., Kacha, M.

Journal:

Recherche et Applications en Marketing

Year:

2014

Language:

french

File:

PDF, 932 KB

french, 2014

36

Generational Concerts: In Quest of Authenticity?

Derbaix, M., Derbaix, C.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2010

Language:

english

File:

PDF, 378 KB

english, 2010

37

Presence de pairs dans une annonce et efficacite publicitaire: le cas des enfants de 8 a 12 ans

Derbaix, C., Pecheux, C., Gyssels, C.

Journal:

Recherche et Applications en Marketing

Year:

2005

Language:

french

File:

PDF, 3.62 MB

french, 2005

38

Le comportement de l'acheteur: voies d'etudes pour les annees a venir

Journal:

Recherche et Applications en Marketing

Year:

1987

File:

PDF, 877 KB

1987

39

L'enfant et l'attitude envers l'annonce publicitaire : Mise en uvre du construit et precisions conceptuelles

Derbaix, C., Blondeau, S., Pecheux, C.

Journal:

Recherche et Applications en Marketing

Year:

1999

Language:

english

File:

PDF, 1.49 MB

english, 1999

40

Essai de conceptualisation d'une activite eminemment pratique: le parrainage

Derbaix, C., Gerard, P., Lardinoit, T.

Journal:

Recherche et Applications en Marketing

Year:

1994

Language:

english

File:

PDF, 2.14 MB

english, 1994

41

L'implication et l'enfant: proposition d'une echelle de mesure

Derbaix, C., Pecheux, C.

Journal:

Recherche et Applications en Marketing

Year:

1997

Language:

english

File:

PDF, 2.11 MB

english, 1997

42

Perception without awareness of supraliminal stimuli: A critical review and a proposition for an integrated model

Derbaix, C., Herrmann, J.-L., Kacha, M.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2014

Language:

english

File:

PDF, 413 KB

english, 2014

43

Adolescents: Involvement in Product Categories and Attitude toward Brands

Derbaix, C., Leheut, E.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2008

Language:

english

File:

PDF, 331 KB

english, 2008

44

“I support your team, support me in turn!”

Herrmann, Jean-Luc, Kacha, Mathieu, Derbaix, Christian

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 582 KB

english, 2015

45

La recherche en marketing dans les communautes francophones

Dubois, P.-L., Darmon, R. Y., Derbaix, C.

Journal:

Recherche et Applications en Marketing

Year:

1992

Language:

english

File:

PDF, 1.87 MB

english, 1992

46

Adolescents : implication envers les produits et attitude envers les marques

Christian Derbaix and Émerence Leheut

Journal:

Recherche et Applications en Marketing

Year:

2008

Language:

french

File:

PDF, 3.24 MB

french, 2008

47

LA MESURE || La mesure des réactions affectives en marketing évaluation des principaux outils

Christian Derbaix and Ingrid Poncin

Journal:

Recherche et Applications en Marketing

Year:

2005

File:

PDF, 3.27 MB

2005

48

Le comportement de l'acheteur: voies d'études pour les années à venir

CHRISTIAN DERBAIX

Journal:

Recherche et Applications en Marketing

Year:

1987

File:

PDF, 992 KB

1987

49

Implicit sponsorship effects for a prominent brand

Herrmann, Jean-Luc, Corneille, Olivier, Derbaix, Christian, Kacha, Mathieu, Walliser, Björn

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 308 KB

english, 2014

50

L'enfant et l'attitude envers l'annonce publicitaire : mise en œuvre du construit et précisions conceptuelles

Christian Derbaix, Sarah Blondeau and Claude Pecheux

Journal:

Recherche et Applications en Marketing

Year:

1999

Language:

french

File:

PDF, 1.77 MB

french, 1999